Showing posts with label wisdom. Show all posts
Showing posts with label wisdom. Show all posts

Friday, 6 May 2016

Today's Mantra all the World's a stage! No I know I didn't write that..

But, always figure out who is doing what to whom in any story. Then you can look at where you fit in. Make sure that it's right. #joesmantras
its interesting to me that I watch stories unfolding on a daily basis and I see the events that unfold. What I  see is that people involved in those stories, sometimes even key actors, don't know where they fit in. They don't see what their part is, if any. They don't anticipate where to come in and when not to. They definitely don't realise that the plot is unfolding around them. They are unaware of the possible outcomes. So be aware, ask why you're invited? What is your part in this scenario, project, adventure? Do you have to play all the time or can you just come in when you're needed?
Running a good project is a bit like conducting and orchestra. Not everyone needs to play all the time. Bring them in when necessary. Don't involve them at every meeting they'll quickly get bored. Most scenarios I witness have too many players altogether. They play too often they all come in at once and they don't have a clue where they  fit in. Often it's my job to sort this out. I ask why are you here? Do you have the time and permission if you need it? when and where does your bit begin and end? How would you like to be kep informed? An oh yes here's the script and timings (plan) to enable you to know theses things. I'll be in touch....

Friday, 25 September 2015

Publish once, broadcast widely - what does it mean?

A few years back I was speaking about using social media in a crisis at a CIPR conference. During the course of that talk I coined one of my favourite mantras: "publish once broadcast widely"  (I have quite a few). Interestingly I've heard this coming back at me a number of times since, which in many ways is quite gratifying. The difficult bit is some people have misinterpreted it.

So to clarify, in a crisis you have one landing page or site on which you publish all relevant and important updates. Then you use all channels available to you to link back to the landing page. You then set about actively discouraging anyone who takes the information and re-interprets it. You persuade them to link back to the original text on your landing page.

Common sense really but you'd be surprised!