The Organisation is dead! Welcome to the gig and gadfly economy

The organization is dead and this is why 

Competition in the same field will inevitably lead to organizational death for some

I sat at a conference recently listening to representatives from organisations trying to work out how to work together to save the planet and it's endangered species. It was painful, a bit like listening to dinosaurs trying to work out how to avoid extinction. The future of conservation organisations is dire. This is also reflected in the future of many other large institutions. 

The organisation is dead! you heard it here first. 

The point that they seem to have missed is that people are no longer joiners. They no longer want to be part of the grey horde that subscribes to, or works for some archaic behemoth. If you look at social media behaviour people are predominantly gadflies. Yes, the demographic that currently supports environmental organisations might well join them. But the generations following behind them flit from one issue or campaign to the next in the click of a mouse button. What those organisations need to ask is how should we work together within the emergent gig economy to capture the wave of clicktivism? They need to harness the enthusiasm of social movements, they need to be lean and agile in other words adaptable, they need to go where the action is. The modern workforce will abandoned the traditional organisation. More than a third of Americans are already freelance and loving it. They move happily from gig to gig, they do not spend a lifetime devoted to a one trick pony job. If you extrapolate this idea for the modern charity or trust, people do not choose one and stay with it for life. 

Do this now!

When I was a humble undergraduate I joined the green movement at University of Plymouth. It contained and was courted by many of the popular charities and trusts eager to harness the enthusiasm and idealism of youth. To their credit, what came to be known as 'Green Umbrella' took them all onboard, allied itself to none of them and instead campaigned on a new issue each month. Each organisation could put forward a topic, members of the umbrella would vote on which to take forward that month. Serious campaigns followed with a great deal of energy for the month. Students loved it, the variety and currency of issues keep the group fresh and excited.

Is this a way forward for the big organisations?

Maybe but I think they need to drop some old adversarial practices, stop competing and think about how they will work together. I think the big single issue organisations will die, just like Kodak was defeated by digital photography. In many respects this will be a good thing. Diversity is after all what many of them are campaigning for. Lets focus on the problems, prioritise them and then put all of our energy in to a month of serious campaign effort. Could this happen? I suspect not because at present they can't even agree who should be in the room, let alone the issues. RIP organisations, you're too stale, too big and faced with decisions you choose inertia. Stricken by fear of offending the current member demographic and obsessed with staying part of the establishment.

Where are the future creatives? And what are we doing about it?

Only 1% of people on the internet are creators!

Creative tools past

Its an odd paradox that in an age where we have the most powerful creative tools in our hands most of us use them to do passive tasks. At best we might take a selfie, add a filter and post it in the ether. That is the endless stream of social media. yes we might well look back nostalgically at our efforts. But I suggest there are less and less people able and willing to make a living out of creating. Why is this?

First of all I guess the notion of jobs like photographer, artist, poet, writer, musician. Considered the creative roles appear diluted by digital technology and means of distribution. When I was a teenager if you wanted to take a photograph (my obsession back then), you had to and first save up for a decent camera. Mine was a Zenit E, followed by Canon AE and many more. Also the accessories as you gradually learned the trade of using different lenses for different reasons and flash in the dark etc. If you were a fanatic like me, you but a darkroom with a Durst enlarger. Struggled to create a space of total blackout where you could develop and enlarge your masterpieces. I was told that good print could last a 100 years or more. I wonder what digital archives will be around in 100 years?

Ingrained in that crazy slow learning curve was a desire to capture images that endured and pleased others. And master the techniques of presenting them. To exhibit was to bare your soul. The great and good came from far and wide to see, and if you were lucky purchase your efforts. You would number them to make them even more desirable. Oddly I've noticed a resurgence of people using film recently that might one day return to this situation. But I doubt it.

Like music and writing, the art of photography died with the digital camera. Music struggles on but the means of distribution have rendered earning a living as a musician almost impossible. Art is the last bastion. Struggling in its own way to stand out in the crowded space where social sharing and advertising increasingly co-exist. One in 11 jobs or 8.8 per cent of all UK jobs now falls within the creative economy, and one in six of all UK graduate jobs are also creative economy positions. This is seen as good, but as work opportunities decline and the traditional notion of work disappears with the coming AI revolution. The percentage is going to have to be a lot bigger! 

http://www.thecreativeindustries.co.uk/media/286867/cic_jobs_update2015.pdf 

Part of developing and autonomous, think on your feet, adaptable workforce is going to be all about stimulating and encouraging creative skills beyond the odd selfie. 

My self with Prisma - 5 mins of effort!

But how? 

At the moment our education system and every other facet of society pushes people towards the traditional view of 9-5 treadmill jobs. The new breed of hamsters, apart from a small minority, seem happy to follow. Disruption is happening in many aspects of society, bitcoin, crowdfunding, crowdsourcing, AI, autonomous vehicles. But not in traditional education. According to many commentators it kills creativity. This is something we need to tackle quickly. Or we will hive our future creatives to mindless silos nose to the grind wheel.

The solution is opening things up, yes even schools and colleges. Oh the risks I hear you scream. But as long as we keep closed systems, closed institutions and closed thinking, we will not stimulate the 'autonomy economy' of future creatives. 

My vision is that the best things happen when strange worlds meet. Co working hubs around the world are demonstrating this almost daily. what we need is to do this earlier, faster and cheaper to enable worlds to collide more often. Creative hubs, freely available to all are the answer. When I was a kid the library was my education, but they are no where  near cool enough anymore. We need spaces that are the epitome of wow. Designed to attract and throw together the cleverest minds of all ages and social strata. No government will support this as this kind of autonomy terrifies them. It is for our generation, those who know how to make stuff, to provide them for the future. 

Some light is starting to appear, we have hubs coming out of our ears in Exeter and conferences too. The problem is they are disparate and not in the centre. There is no one centrally placed Loci, I propose a quiet takeover and I have a target place! Watch this space...

Publish once, broadcast widely - what does it mean?

A few years back I was speaking about using social media in a crisis at a CIPR conference. During the course of that talk I coined one of my favourite mantras: "publish once broadcast widely"  (I have quite a few). Interestingly I've heard this coming back at me a number of times since, which in many ways is quite gratifying. The difficult bit is some people have misinterpreted it.

So to clarify, in a crisis you have one landing page or site on which you publish all relevant and important updates. Then you use all channels available to you to link back to the landing page. You then set about actively discouraging anyone who takes the information and re-interprets it. You persuade them to link back to the original text on your landing page.

Common sense really but you'd be surprised!

Community! Don't talk to me about community!

I don’t like the word community?  
Community is an overused under thought term. It means so many different things to so many people. yet people consistently use it in a narrow definition in relation to building a cluster to do something. Far better to think of networks of self identified individuals, or organisations clustered around an issue. Generally speaking they're there because of passion, vested interest or dissent. For example people who live in a village might consider their community as location based. Whereas Harley Davidson owners identify their community as worldwide. usually they have time on their hands. Organisations get on board because they have a vested interest.

If not community, how do things get done? 
I believe people cluster around issues, form projects and help tackle them. This could be in a place, or virtual. People with relevant skills or passions will come on board, but only as and when required. They dip in and out when they feel they can best contribute. They don't want to be part of any structure or organisation. When their part is over or the project delivered they will move on in favour of other things.

This is not a cynical view. I think it's a model way of working, crowdsourcing solutions to issues. It holds people's attention better than asking them to lock into any forum or club or community! It allows them to stay while they have the energy and walk when they've had enough. It is the best possible use of individual and organisational time. And it taps into Clay Shirky's notion of cognitive surplus.

What's the problem with community building?
Part of me dies when people say they are going to build a 'community' to do something. Experience has taught me that no one can purposely build a community.  So many times I've seen the 'build it and they will come mentality' often but not exclusively in the public sector, It doesn't work! People will only cluster when they have interest, passion for or feel strongly about something. Even then it takes considerable effort and time to get things done.

Can you encourage clusters to form?
Yes! The positive news is I believe you can encourage people to cluster around a topic. And there are conditions which can help this happen.

For face to face clusters these are my experiences (in no specific order):

• venue must have a nice working environment with all the kit readily available
• less faffing the better
• venue should be consistent, as should time and hosts
• welcoming supportive hosts/facilitators are a must
• venue should be well managed
• ground rules set from the start
• plan meet ups but be adaptable
• everyone should be supportive
• encourage ideas 
• social links beyond the cluster help
• focus on doing things split up the tasks to willing people
• each cluster member should have the opportunity to pitch their thoughts or ideas, one each time perhaps. this mitigates against soapboxing
• members are equal even if they represent an organisation
• people should be open and honest about who they represent
• organisations should not dominate
• no pressure to attend, as and when, participation levels vary
• time out space should be available 
• protect personal data unless otherwise agreed
• use social media to keep people up to date, but not exclusively
• ask for meet up feedback at the end of each session use this data to decide whether to continue
• have a clear start and finish, either a date or a landmark

Don't come to me and talk about a community, come and talk about ideas and challenges and projects to address them! I'm expecting challenge on this so discuss...

Bring out your flaneurs

Yes it's true, the Flaneur is back! 

Well, theoretically at least they've never been away. That aside let's go back a couple of hundred years and explore the notion of flanerie. According to Wikipedia the original translation from the French is stroller or lounger. But drawing on the work of  the great critic Walter Benjamin it becomes much much more. The urban explorer, adventurer and documenter of the city.

Hiding in plain sight

So What?
In the past few weeks of part time working I've discovered many friends who are in one way or another flaneurs. What I've learned is that they, far from lounging and sauntering have a huge amount to offer the city. Because they document and photograph things that the average person just doesn't see. They are also passionate about living histories of streets and locations and people. This is amusingly echoed by the creation of an Exeter monopoly game. I can reassure my flanerie that their discoveries in this city will almost certainly not appear on the famous game board. They are far too interesting and unusual.

Why not you say?
The reason for this is it requires time and local inquisitive enquiry to discover the hidden stories of a city. No amount of scant location picking for a game can possibly uncover the treasures they reveal. As ever the sadness is the people rushing by in their relentless hamster wheel existence do not value the city. They certainly  would not appreciate the importance of flaneurs.

Ah the things you see!

What can we do about this?
I believe the key thing is to provide outlets to enable the products of flanerie to come to the attention of people who want to see and know. Yes that's right the inquisitive ones. The Phoenix in Exeter is sadly lacking as an arts centre (insufficient art taking place in my opinion). But does occasionally have local photographic exhibitions. Trouble is they tend to be by people who are 'just' photographers. Not that I'm dismissing the wonderful photographers of the South West, far from it. But they are not flaneurs, they do not all document the minutiae and miscellany that make a place special and significant.

Who are they?
If you want an example, local author, song writer and flaneur extraordinaire,  Steve Harris's Facebook images and blog articles are a great place to look.

Make me happy!
I't would delight me if you can identify others and share them with me here.
A recent financial times article cites Exeter as a draw for entrepreneurs looking for work-life balance. It is a brilliant city, but to my mind they don't know the half of it! Do you?