Bristol wins, Douglas McWilliams was right, and why Exeter isn't quite it!

Bristol recognised as the fourth most inspiring City in the World ahead of London, New York and Paris. Take a moment to allow that to sink in. 

A lot of chat has gone on recently about Exeter's potential to achieve and get world recognition for great things. Part of that debate is about how to attract and keep skilled folk, particularly techie's in the city. Many organisations are scratching their heads. Sometimes together and sometimes alone to try and answer this question. In his book the Flat White Economy Douglas McWilliams lays out criteria based on economic data, to create the potential for tech City growth to happen. What surprises me is that some of the key criteria are mostly ignored. This is particularly noticeable here in Exeter. The criteria that attract and keeps techies in a given place include a large element of fun. Yes thats right, fun. Bristol won its award based not on it's ability to provide jobs or cheap housing. It won because it is fun, and has a large and active creative community. Who are recognisable in many cases on the World cultural scene. 

check out the criteria

 Where is Exeter's Banksy, Tricky, Roni Size or Massive Attack? (even these examples are out of date). Where are the cultural centres that would allow such creative talents to flourish? For all it's glitzy shopping arcades Exeter does not have even one 'cool' venue. Or even a decent hangout. The wealthy populate the few places in Exeter that are worth a visit. Not the struggling creatives. Even live music venues have  decreased. The few that remain are overcrowded.  Come on Exeter if you want to attract and keep skilled tech staff and other workers you need to be a lot more Bristol. That means creating serious cultural centres. Cool work hubs for artists and musicians. Theatres, galleries, multiple venues for new bands and much much more. The best things happen where strange worlds collide. Where 'not the usual suspects' meet and discuss and create. Right now in Exeter the same old people are talking to themselves and each other. Then patting themselves on their collective backs. This will change nothing! Exeter needs to be less superficial and much more inspiring. Check out the awards criteria in the link below.

Bristol Award
The Criteria: Here

Digital Exeter, meetups, places and things to do!

Exeter is on fire at the moment, so many digital events so little time! 
Tech Nation report highlighting the growth of digital sector in Exeter
The arrival of Hub@TechExeter  and the second Generator co-working space on the Quay,Exeter Science Park open for business, those Cosmic people offering digital leadership courses. I can hardly keep up! 
Slight problem is knowing when everything is on and where to find out! Yes you can follow Twitter and Facebook feeds and email lists, use meetup app,  but not definitive!

I've made a list of the initiatives I know of here:
Hang out and work
Innovation Centre & Cafe - Exeter University
Exeter Science Park
Generator - Co working space Exeter
Exeter Library Meeting Rooms for hire
Exeter Phoenix Arts Centre
RAMM Museum, Art gallery & Cafe Exeter
Devon Work Hubs - work hubs dotted around Devon
Tech Exeter, community, conference and co-working space (formerly Exeter Web)

Maker Space: 

FabLab Devon - Exeter Central Library
Raspberry Pi Jam

Go to events:

Exeter Castle Demos pitch your business
Exeter Startup Weekends - Start a business in 54 hours Twitter: @innovexeter
Digital Exeter - talks and networking Twitter: @DigitalExeter
TechExeter - community and conference
EXIST - Science and Tech talks and networking Twitter: @ExIST_Exeter 
ODI Devon - open data - talks and networking Twitter: @ODIDevon
GeekCampX - sporadic geek fun and games Twitter: @GeekCampX

Many of these are also on Meetup.com  Download the app if you have a smartphone

Please comment on this blog with any I've missed and I'll update and add to the post. Hopefully it'll become a useful source of reference.
Happy Geeking!

Digital Exeter made me think! Laura Rose Guest Blog

Digital Exeter Makes you think!

Last Thursday week  the brilliant Laura Rose and I went along to the fledgling Digital Exeter meeting. The meeting was well attended and all the speakers were fun and thought provoking. Laura views such events as a sand pit for learning and applying tactics and she has kindly shared her thoughts below.

My focus is always on the development and social science aspects of meet ups and what will happen next – there’s a separate blog coming on that one.

Laura Rose - What I learnt at Digital Exeter

From the RAMM museum presentation I learnt that you've got to really segment your audiences and have clear objectives about what you want to achieve with them from the very start. It was unclear whether encouraging footfall to see the physical museum collection or getting people to engage with the museum about their archive collection were RAMM's primary objectives. You could see the danger of trying to target too many audiences with the same homepage and structure.

From copy dojo

 I'd learnt about clever things you can do when copywriting to engage your audience from using calls to active language. But I questioned the notion of 'social proof' and the evidence behind it. I think there is a real difference between a company saying "I have millions of users" and somebody who I socially identify with, like a friend, recommending a company or brand as an intermediary or brand advocate.

From Jasper at Borders

 I learnt about the changing world of in digital app development and just how many are dead to users after the initial download. We discussed the difference between generating content for an app, or any other digital platform, and using apps and digital platforms for distributing messages about that content, and the clash of that this can create between editorial and advertising teams within companies that have an app of their own.

What I will do

I'll consider tailored landing pages on WordPress websites to target a specific audience and repurposed content on the website for that audience and focus on their user needs.           

I will also think carefully about the role that apps and other digital platforms play within whole digital strategy to keep users re-engaging with our app or organisation.

I'll also be keeping an eye out for developments in push notifications to see whether we can make them smarter to target our audiences at the times they want information from us not when we want to give it out! 

Thanks Laura! 

Next time I'll be talking about forming communities, what the recipe is and why you can't force form one. Cheers,Joe 

Making an impact - Back to the future of work

So back to the subject 'future of work'. 
Why you might well ask am I so obsessed with this topic?

After all for some the future of work is already happening. Coworking, sharing apps, digital tech and home businesses are all right now.

Innovation Centre Cafe Exeter University

Well in a nutshell I want people to benefit from my experience and that of my father and peers. Lets start with Dad, I loved my dad but like many kids I knew I didn't see him much during the week. He drove lorries, he did it well, but the hours were long and arduous. Basically 6 o'clock start every morning and never home before 6 in the evening or later if the traffic was bad. Dad provided well for the family and the net result was that I grew up able and landed a job to help out with the family income at 16. The trouble was that I worked a similar pattern, shifts for a print shop. Got paid exceptionally well and was in a hamster wheel type honey trap that I couldn't get off. Strangely subsequent redundancy gave me the oxygen I needed and resulted in my gaining an MA. Following that I got a job in comms for the Govt. Sadly this isn't satisfying me either! the problem is that 9-5 5 days a week is a treadmill! Not one that I'm prepared to accept any longer, and not one I want for anyone else either. That's why I halved my working week.
Why is it a treadmill?
Treadmill, the word itself describes it all to well. How many of us go to an office or factory, head down, same routine every day? Don't get me wrong this possibly works for some people. If you're one of them fine carry on. But for me the monotony of routine work, routine location and same old faces is a killer. In fact I can't really sit still for more than 5 minutes!

What is the solution?
The antidote for me is variety.
The good news is digital technology has enabled this. Anywhere with a decent internet connection (or indeed a phone connection) is fair game as a workspace. I'm writing this right now from my favourite 'Boston Tea Party' cafe in Exeter. Accompanied by fab coffee and a bap! Awesome!

The advent of coworking hubs such as the Generator in Exeter have facilitated a boom in happy accidents. People coming together by chance to produce amazing things.
This connectivity and co creation is a by product of escaping the 9-5.  But also it's a bonus for home workers. As I've learned homeworking isn't all it's cut out to be. I find if I start at 9 I'm climbing the walls through lack of human contact by 2pm. This has truly confirmed for me that coworking hubs are the future. Especially if they have good coffee and state of the art wireless, both de rigeur in a digital society.
Coworking, alongside the new penchant among hipsters to desire experience over material things is well documented. Douglas McWilliams book 'The Flat White Economy', a must read for anyone as fascinated by this topic as I am. It confirms what I already predicted using nothing but guesses and instinct. The Flat White Economy.  Highly skilled young tech people, living out of tiny rooms. Driven by desire for experiences not possessions. Many of whom are well trained digitally savvy immigrants (in my opinion a huge positive).  Is driving London's and therefore Britain's economic recovery. Hurrah, but not just London.

What can people do about it?
Hey yep, I've got a plan people! Right here in Exeter. I intend to bring an 'Impact Hub' to the city. Yes big and brave, it may have to start small but I've signed up here! Create an Impact Hub in your City.

You can join me! 
In a few weeks I'm going to blog from Impact Hubs in London and Berlin. You'll be able to see what they are and how they offer so much more than just a coworking space. Don't get me wrong I'm not knocking or disparaging existing coworking efforts. The are fab. Nope, I  just want to go further. An all singing, all dancing space for the community. Where artists, entrepreneurs, musos, architects, students and just about anyone can come. Pitch their ideas, run an event, launch a product, cowork, rent offices, make art, make music. And hopefully all of the above.
Wouldn't it be amazing to have such a space? Together we could fill it with events, all designed to support and nurture creators and entrepreneurs. All designed to facilitate future working in a way that is. Spontaneous, not time bound, not anchored to one place, not associated with the same old faces. Just really inspirational. Somewhere that makes you want to go running off to work in the morning with real joy!

Come to the revolution!
You've heard the expression come the revolution? Well now is your chance to come to the revolution! Sign up for the Impact Hub journey. Set your location as Exeter and I'll find you. We'll work together to change the future of Exeter and possibly the world! Well our world that is. At least if nothing else you'll escape the hamster wheel of 9-5. Are you with me? Join now here.

Also read this Blog! Thanks Chris Lorimer for some great insight!.

Bring out your flaneurs

Yes it's true, the Flaneur is back! 

Well, theoretically at least they've never been away. That aside let's go back a couple of hundred years and explore the notion of flanerie. According to Wikipedia the original translation from the French is stroller or lounger. But drawing on the work of  the great critic Walter Benjamin it becomes much much more. The urban explorer, adventurer and documenter of the city.

Hiding in plain sight

So What?
In the past few weeks of part time working I've discovered many friends who are in one way or another flaneurs. What I've learned is that they, far from lounging and sauntering have a huge amount to offer the city. Because they document and photograph things that the average person just doesn't see. They are also passionate about living histories of streets and locations and people. This is amusingly echoed by the creation of an Exeter monopoly game. I can reassure my flanerie that their discoveries in this city will almost certainly not appear on the famous game board. They are far too interesting and unusual.

Why not you say?
The reason for this is it requires time and local inquisitive enquiry to discover the hidden stories of a city. No amount of scant location picking for a game can possibly uncover the treasures they reveal. As ever the sadness is the people rushing by in their relentless hamster wheel existence do not value the city. They certainly  would not appreciate the importance of flaneurs.

Ah the things you see!

What can we do about this?
I believe the key thing is to provide outlets to enable the products of flanerie to come to the attention of people who want to see and know. Yes that's right the inquisitive ones. The Phoenix in Exeter is sadly lacking as an arts centre (insufficient art taking place in my opinion). But does occasionally have local photographic exhibitions. Trouble is they tend to be by people who are 'just' photographers. Not that I'm dismissing the wonderful photographers of the South West, far from it. But they are not flaneurs, they do not all document the minutiae and miscellany that make a place special and significant.

Who are they?
If you want an example, local author, song writer and flaneur extraordinaire,  Steve Harris's Facebook images and blog articles are a great place to look.

Make me happy!
I't would delight me if you can identify others and share them with me here.
A recent financial times article cites Exeter as a draw for entrepreneurs looking for work-life balance. It is a brilliant city, but to my mind they don't know the half of it! Do you?