I'm Joe, Aka PolarVoidX, I Love music, arts and science, atheist, cyclist, musician, synth addict. Fascinated by the places where strange worlds collide. Please don't plagiarise this blog it's copyright belongs to me! You may reproduce 100 words (max) as long as you link back to this blog. All views my own NOT work NOT any employer!
Wednesday, 13 July 2016
Cool Brittania - not anymore it isn't
Labels:
alternative living,
Art,
boredom,
brand,
capitalism,
CEBR,
Co working,
common sense,
community,
coworking,
culture,
current affairs,
Cycling,
Exeter Living,
Flaneur,
Flat White Economy
Friday, 13 May 2016
Find things to do and places to go in Digital Exeter
Tech Nation report highlighting the growth of digital sector in Exeter. The arrival of Hub@TechExeter and the second Generator co-working space on the Quay, Exeter Science Park open for business. Those fab Cosmic people offering digital leadership courses. I can hardly keep up!

I've made a list of the initiatives I know of here:
Hang out and work
Innovation Centre & Cafe - Exeter University
Exeter Science Park
Generator - Co working space Exeter
Exeter Library Meeting Rooms for hire
Exeter Phoenix Arts Centre
RAMM Museum, Art gallery & Cafe Exeter
Devon Work Hubs - work hubs dotted around Devon
Tech Exeter, community, conference and co-working space (formerly Exeter Web)
Maker Space:
FabLab Devon - Exeter Central LibraryRaspberry Pi Jam
Go to events:
Exeter Castle Demos pitch your businessExeter Startup Weekends - Start a business in 54 hours Twitter: @innovexeter
Digital Exeter - talks and networking Twitter: @DigitalExeter
TechExeter - community and conference
EXIST - Science and Tech talks and networking Twitter: @ExIST_Exeter
ODI Devon - open data - talks and networking Twitter: @ODIDevon
GeekCampX - sporadic geek fun and games Twitter: @GeekCampX
Many of these are also on Meetup.com Download the app if you have a smartphone
Please comment on this blog with any I've missed and I'll update and add to the post. Hopefully it'll become a useful source of reference.
Happy Geeking!
Friday, 6 May 2016
Today's Mantra all the World's a stage! No I know I didn't write that..
But, always figure out who is doing what to whom in any story. Then you can look at where you fit in. Make sure that it's right. #joesmantras
its interesting to me that I watch stories unfolding on a daily basis and I see the events that unfold. What I see is that people involved in those stories, sometimes even key actors, don't know where they fit in. They don't see what their part is, if any. They don't anticipate where to come in and when not to. They definitely don't realise that the plot is unfolding around them. They are unaware of the possible outcomes. So be aware, ask why you're invited? What is your part in this scenario, project, adventure? Do you have to play all the time or can you just come in when you're needed?
Running a good project is a bit like conducting and orchestra. Not everyone needs to play all the time. Bring them in when necessary. Don't involve them at every meeting they'll quickly get bored. Most scenarios I witness have too many players altogether. They play too often they all come in at once and they don't have a clue where they fit in. Often it's my job to sort this out. I ask why are you here? Do you have the time and permission if you need it? when and where does your bit begin and end? How would you like to be kep informed? An oh yes here's the script and timings (plan) to enable you to know theses things. I'll be in touch....
Labels:
alternative living,
business,
Co working,
common sense,
culture,
employment,
mantras,
patterns,
stories,
time,
wisdom,
Work
Location:
Exeter, Exeter, Devon, UK
Sunday, 11 October 2015
You believe in your startup idea, right? Then prepare to pitch!
Got a business idea that you want to exist outside of your own head? Then you need to prepare to pitch. Pitch for financial support. Pitch to get the right team on board. Pitch to win clients. There we are I've said it four times - 'pitch'. Are you left with a feeling of dread? Maybe that’s because you've missed the more important ‘P’ word in this opening - 'prepare'. Not just write out what you want to say but really prepare to deliver it with passion!

Decide what you want at the end of this pitch
You should know the minimum you want to walk away from this pitch with. This is the light at the end of the tunnel to keep you motivated even through your pre-pitch nerves and technology mishaps. Be specific and realistic about the amount of money or type of skills and support you’re looking for. And make sure you tell your audience in your pitch. If you want them to get on board with the next chapter of your story then they need to know where they could fit in.
Think about the structure of your pitch
You don’t need to be an expert in narrative theory to recognise a common structure in many films, plays and books. Writers do this to make it easier for their audience to understand and connect with the story they are telling them. Pitch writers can do the same. Watch Nancy Duarte’s excellent TED talk on The Secret Structure of Great Talks. In short, you should strike the right balance of explaining what life is like now and what is could be if your idea came to life. Spend too much time setting the scene and you'll leave us wondering "where is this going?"
One great idea at a time
By all means dream big but today's pitch isn’t the place to present the whole big picture of what your empire could look like when you’re Richard Branson’s age. Keep your pitch focused on making a compelling case for investing in the one great idea you have now. You risk watering that idea down considerable if you throw in all the other avenues you’re thinking about branching out into. But do prepare to answer follow up questions from your audience about where you see your company in 5 years.
Either make space for video and audio content or just don't use it!
Videos can be really powerful. You might want to demonstrate your prototype in action. Or get existing customers to validate there is a market for your product or service. If you go to the trouble of preparing a video, please don't talk over it! It’s amazing how many pitchers nervously do this. If you think this could be you, consider showing your video at the beginning of the pitch to succinctly set the scene and relax into standing in front of your audience.
Do you really need prompts to deliver a 3 minute pitch on an idea you’re passionate about?
Back in the 2000s I got pipped to the post for a job. The recruiter told me, "You were neck and neck with another candidate. We only decided to give it to them because they used PowerPoint". I thanked them for their feedback whilst silently screaming in my head "WHO NEEDS SLIDES FOR A 3 MINUTE PRESENTATION?!?". Others may disagree but I still think slides should be proportionate to the length of the pitch. A static slide with your logo, strapline, picture of your product, contact details will help people remember your identity. But if you’ve only got 3-5 minutes think carefully about whether multiple slides will make your key messages more persuasive or will distract from the words coming out of your mouth?
Make slides an asset not a distraction or irritation
In longer pitches make your slides an asset to your audience. Avoid ladening them with text and multiple bullet points. One takeaway point per slide maximum. Don’t let them become crutches. When you're nervous you're likely to keep turning towards your slides whilst delivering your pitch. If you do this, at least some of your audience won't be able to hear you. Trust me this is unbelievably irritating. I also don't remember Steve Jobs interrupting the flow of his annual product launches to say "uh, can I have the next slide please?". Invest £30 in a wireless clicker and learn to deliver your pitch looking forward with a minimal glance and point towards your slides. When it comes to the content take a look at this template pitch deck created by Chance Barnett, Founder of Crowdfunder.
Record yourself. Watch yourself. Cringe. Do it again.
Few of us like watching or hearing ourselves on camera but it's a necessary evil. You can capitalise on your fear of the camera to partially recreate what it'll be like stood in front of your audience. Once you've got over the cringeworthiness, watch out for clarity and content. Are you speaking too quickly? Did your voice tail off at the end of each sentence so your point was lost? Have you missed any key points? Does the pitch flow like a recognisable and engaging story?
Ditch the cast of hundreds to pitch
Every member of the pitching group should contribute something valuable. If you need one person to deliver the pitch and one person to stand there for morale support then you've got one too many people on stage. Do tell your audience who your team are but, in my opinion, you don’t need everyone stood there if they’ve nothing to say or do. It doesn't say "we're a lean efficient business where everyone plays an important role". It suggests a lack of confidence.
Expect the technology to fail
The wifi will be slower than your gran. The projector bulb will probably blow up. Even if it doesn't the damn thing is unlikely to recognise your laptop. If you expect all this and have a plan b you'll be fine. Avoid wasting time panicking and apologising for the technology, and instead show you’re agile enough to overcome a minor set back. On a related note, live demos are risky if your product is still in its infancy and you’re not confident at pitching. Consider a short, professionally edited video instead.
Screw modesty - you believe in this idea, right?
If there was a vaccine out there to combat British modesty I’d make it available on the NHS. Then we could all apologetically queue up at the doctor’s clinic for it. You can avoid being obnoxiously arrogant without defaulting to being painfully modest. Use natural words, tone and body language to show you're passionate and confident about your idea and have the energy and commitment to progress it further. Look your audience in the eye rather than staring down at notes. Take your hands out of pockets. Most of all, smile and be you. Even if Mr or Ms Ego in the audience tries to burst your bubble with a curve ball question, don't get deflated, defensive or dismissive. Thank them for the question and present your counter evidence calmly.
Talk like a human first and foremost. The word ‘leverage’ and similar corporate nonsense makes my blood run cold. In fact it makes me think you’re probably faking it a little too much. Humour and controversy might make your pitch memorable for all the wrong reasons. On the plus side I vividly remember the pitcher used “data rape” to describe the problem his business idea would solve. On the down side I remember him because I thought it was abhorrent. And, I know this sounds odd but, have you chosen a tongue twister for a name? Under pressure I’ve seen people unable to pronounce their own company or product name clearly. You either need to find ways to relax and slow down, or it might be time to rethink your brand!
Move on. Nothing to see here!
You WILL screw some pitches up. It's the law of averages. Spend 5 minutes reflecting on what went well and what you need to improve for your next pitch. Use these notes and the questions below to prepare for the next pitch but don’t let the memory of a past disaster ruin future pitches.
Ask your audience (or at least a few friends)
What was my pitch asking for?
What was the key message you took away from my pitch?
What was the problem I'm aim to solve?
How would you describe my pitch style?
Imagine you have £10,000, would you invest in my pitch?
Read this excellent article for revenue advice
Good luck pitchers!Ask your audience (or at least a few friends)
What was my pitch asking for?
What was the key message you took away from my pitch?
What was the problem I'm aim to solve?
How would you describe my pitch style?
Imagine you have £10,000, would you invest in my pitch?
Read this excellent article for revenue advice
Labels:
innovation,
pitching,
presentation,
Startup,
startup weekend,
technology
Friday, 25 September 2015
Publish once, broadcast widely - what does it mean?

So to clarify, in a crisis you have one landing page or site on which you publish all relevant and important updates. Then you use all channels available to you to link back to the landing page. You then set about actively discouraging anyone who takes the information and re-interprets it. You persuade them to link back to the original text on your landing page.
Common sense really but you'd be surprised!
Labels:
business,
common sense,
conference,
controversial,
crisis,
culture,
incidents,
mantras,
public relations,
wisdom
Friday, 14 August 2015
Digital Exeter, meetups, places and things to do!
Exeter is on fire at the moment, so many digital events so little time!
Tech Nation report highlighting the growth of digital sector in Exeter
The arrival of Hub@TechExeter and the second Generator co-working space on the Quay,Exeter Science Park open for business, those Cosmic people offering digital leadership courses. I can hardly keep up!
Slight problem is knowing when everything is on and where to find out! Yes you can follow Twitter and Facebook feeds and email lists, use meetup app, but not definitive!
I've made a list of the initiatives I know of here:
Hang out and work
Innovation Centre & Cafe - Exeter University
Exeter Science Park
Generator - Co working space Exeter
Exeter Library Meeting Rooms for hire
Exeter Phoenix Arts Centre
RAMM Museum, Art gallery & Cafe Exeter
Devon Work Hubs - work hubs dotted around Devon
Tech Exeter, community, conference and co-working space (formerly Exeter Web)
Raspberry Pi Jam
Exeter Startup Weekends - Start a business in 54 hours Twitter: @innovexeter
Digital Exeter - talks and networking Twitter: @DigitalExeter
TechExeter - community and conference
EXIST - Science and Tech talks and networking Twitter: @ExIST_Exeter
ODI Devon - open data - talks and networking Twitter: @ODIDevon
GeekCampX - sporadic geek fun and games Twitter: @GeekCampX
Many of these are also on Meetup.com Download the app if you have a smartphone
Please comment on this blog with any I've missed and I'll update and add to the post. Hopefully it'll become a useful source of reference.
Happy Geeking!
Tech Nation report highlighting the growth of digital sector in Exeter
The arrival of Hub@TechExeter and the second Generator co-working space on the Quay,Exeter Science Park open for business, those Cosmic people offering digital leadership courses. I can hardly keep up!

I've made a list of the initiatives I know of here:
Hang out and work
Innovation Centre & Cafe - Exeter University
Exeter Science Park
Generator - Co working space Exeter
Exeter Library Meeting Rooms for hire
Exeter Phoenix Arts Centre
RAMM Museum, Art gallery & Cafe Exeter
Devon Work Hubs - work hubs dotted around Devon
Tech Exeter, community, conference and co-working space (formerly Exeter Web)
Maker Space:
FabLab Devon - Exeter Central LibraryRaspberry Pi Jam
Go to events:
Exeter Castle Demos pitch your businessExeter Startup Weekends - Start a business in 54 hours Twitter: @innovexeter
Digital Exeter - talks and networking Twitter: @DigitalExeter
TechExeter - community and conference
EXIST - Science and Tech talks and networking Twitter: @ExIST_Exeter
ODI Devon - open data - talks and networking Twitter: @ODIDevon
GeekCampX - sporadic geek fun and games Twitter: @GeekCampX
Many of these are also on Meetup.com Download the app if you have a smartphone
Please comment on this blog with any I've missed and I'll update and add to the post. Hopefully it'll become a useful source of reference.
Happy Geeking!
Labels:
business,
cluster,
Co working,
community,
culture,
current affairs,
digital,
Exeter,
Exeter Living,
exeter university,
Geek,
innovation,
meetings,
RAMM,
science,
Startup,
startup weekend,
technology,
web
Location:
Exeter, Exeter, Devon, UK
Thursday, 23 July 2015
Exeter Startup Weekend - What I Learned
As a result of the excitement of my Streetsmart Beautiful
map team coming second in Exeter's first startup weekend. I've reflected on the event.
![]() |
The Beautiful Map Team |
First off I have to say the organisation and facilitation of
the weekend was super good! The innovation centre aids this by it's modern
feel. it encourages collaboration by being bright, open and airy. There was
plenty of everything you needed to keep[ you going for 54 hours. The food from Pickle Shack was exceptional
I learned so many things but I will begin with my personal
thoughts. I went to the event with a
blue sky idea about mapping locations. Which I named Streetsmart for the event.
I had great reservations about pitching. Although I've presented many times and
spoken at conferences. I realised putting your own idea out there is very different.
The pitch process is quite an experience. Everything hangs on the 60 second
initial pitch that gets your idea in the running. Fortunately enough people
voted for my initial pitch. So we formed a self selecting team to have a go at
tackling the problem. Winning or losing depends upon the five minute pitch.
![]() |
Final 5 Minute Pitch |
This lets the judges decide whether your team has met the scoring criteria. The
key to both pitches is following startup weekend pitching structure (more
later). in fact once you've learned this structure it's the key to organising
your weekend. I was delighted that we achieved second place. I learned for
myself that my ideas are as valid as anyones.
And my beloved small project way of working where people cluster around
a subject really works! That was such a personal validation for me!
![]() |
Team Check In |
Once you're selected as a project to work on then you form
teams. This was awesome in that the teams were self selecting. I was
exceptionally lucky to have a team of committed players. Who all contributed
their skills and ideas. There's something special that happens when people like
a project and they gel it's very exciting.
There were moments of stress but also great humour and humility too. The
whole team were lovely people and I hope they got as much from the experience
as I did. it may not seem much but 54 hours of focus on one thing is
exhausting. I was very grateful for Monday off! (that's tip no.1)
So my event learning in no particular order:
- It is possible to pitch a completely blue sky idea
- But research on competition and refining your MVP will help
- The initial pitch really matters it gets you in the running
- Your initial pitch is also your lobby for team members so make it appealing
- Small committed teams are ideal
- Know the times of everything and put them in your plan
- Schedule team check ins so that you don't have to disturb everyone
- Coders need a quiet corner away from the hubub
- Plan to fit the final pitch structure: MVP, validation, execution, business model (include marketing)
- Decide your MVP minimum viable product early on day 1
- Go out and validate your idea (you could do this before the event)
- Come back and refine it, often redefines your MVP
- Learn the judging criteria and work according to this throughout
- You can do the whole thing in a weekend but do most of your work on day 1
- Pitch practice takes up a bit of day 2 so get your structure right early on
- Take regular breaks and have fun
- Network and make the most of the skills in the room
I'm sure the rest of the team can add many more things to this list. I can't say enough how much I enjoyed this weekend. Flexing my brain with really nice, smart people in a fab venue what could be better. I would strongly reccomend this weekend to anyone thinking of starting something up. The next one is on November 20th. See you there!
Labels:
business,
exeter university,
google,
innovation,
Startup,
startup weekend
Location:
Exeter Exeter
Tuesday, 30 June 2015
Community! Don't talk to me about community!
I don’t like the word community?
Community is an overused under thought term. It means so many different things to so many people. yet people consistently use it in a narrow definition in relation to building a cluster to do something. Far better to think of networks of self identified individuals, or organisations clustered around an issue. Generally speaking they're there because of passion, vested interest or dissent. For example people who live in a village might consider their community as location based. Whereas Harley Davidson owners identify their community as worldwide. usually they have time on their hands. Organisations get on board because they have a vested interest.
If not community, how do things get done?
I believe people cluster around issues, form projects and help tackle them. This could be in a place, or virtual. People with relevant skills or passions will come on board, but only as and when required. They dip in and out when they feel they can best contribute. They don't want to be part of any structure or organisation. When their part is over or the project delivered they will move on in favour of other things.
This is not a cynical view. I think it's a model way of working, crowdsourcing solutions to issues. It holds people's attention better than asking them to lock into any forum or club or community! It allows them to stay while they have the energy and walk when they've had enough. It is the best possible use of individual and organisational time. And it taps into Clay Shirky's notion of cognitive surplus.
What's the problem with community building?
Part of me dies when people say they are going to build a 'community' to do something. Experience has taught me that no one can purposely build a community. So many times I've seen the 'build it and they will come mentality' often but not exclusively in the public sector, It doesn't work! People will only cluster when they have interest, passion for or feel strongly about something. Even then it takes considerable effort and time to get things done.
Can you encourage clusters to form?
Yes! The positive news is I believe you can encourage people to cluster around a topic. And there are conditions which can help this happen.
For face to face clusters these are my experiences (in no specific order):
Community is an overused under thought term. It means so many different things to so many people. yet people consistently use it in a narrow definition in relation to building a cluster to do something. Far better to think of networks of self identified individuals, or organisations clustered around an issue. Generally speaking they're there because of passion, vested interest or dissent. For example people who live in a village might consider their community as location based. Whereas Harley Davidson owners identify their community as worldwide. usually they have time on their hands. Organisations get on board because they have a vested interest.
If not community, how do things get done?
I believe people cluster around issues, form projects and help tackle them. This could be in a place, or virtual. People with relevant skills or passions will come on board, but only as and when required. They dip in and out when they feel they can best contribute. They don't want to be part of any structure or organisation. When their part is over or the project delivered they will move on in favour of other things.
This is not a cynical view. I think it's a model way of working, crowdsourcing solutions to issues. It holds people's attention better than asking them to lock into any forum or club or community! It allows them to stay while they have the energy and walk when they've had enough. It is the best possible use of individual and organisational time. And it taps into Clay Shirky's notion of cognitive surplus.
What's the problem with community building?
Part of me dies when people say they are going to build a 'community' to do something. Experience has taught me that no one can purposely build a community. So many times I've seen the 'build it and they will come mentality' often but not exclusively in the public sector, It doesn't work! People will only cluster when they have interest, passion for or feel strongly about something. Even then it takes considerable effort and time to get things done.
Can you encourage clusters to form?
Yes! The positive news is I believe you can encourage people to cluster around a topic. And there are conditions which can help this happen.
For face to face clusters these are my experiences (in no specific order):
- venue must have a nice working environment with all the kit readily available
- less faffing the better
- venue should be consistent, as should time and hosts
- welcoming supportive hosts/facilitators are a must
- venue should be well managed
- ground rules set from the start
- plan meet ups but be adaptable
- everyone should be supportive
- encourage ideas
- social links beyond the cluster help
- focus on doing things split up the tasks to willing people
- each cluster member should have the opportunity to pitch their thoughts or ideas, one each time perhaps. this mitigates against soapboxing
- members are equal even if they represent an organisation
- people should be open and honest about who they represent
- organisations should not dominate
- no pressure to attend, as and when, participation levels vary
- time out space should be available
- protect personal data unless otherwise agreed
- use social media to keep people up to date, but not exclusively
- ask for meet up feedback at the end of each session use this data to decide whether to continue
- have a clear start and finish, either a date or a landmark
Don't come to me and talk about a community, come and talk about ideas and challenges and projects to address them! I'm expecting challenge on this so discuss...
Labels:
alternative living,
Clay Shirky,
cluster,
Co working,
community,
controversial,
culture,
Dave Troy,
grudge,
meetings,
project,
timewasting,
Work
Thursday, 18 June 2015
Do I have to put up with this nonsense? A blog about interrupting
I started off being polite then when no one listened I lost it!
Ever imagined or dreamed that you are doing something really amazing. You see yourself achieving something winning a prize or completing a goal that you set yourself. Getting recognition, wealth and gratitude for it? That is good but...
In reality you are total idiot a buffoon. As you step up to the stage you trip, just as you are about to deliver that crushing performance, you lose your notes, or your words. Or are you caught in a state of ‘continuous partial attention’? constantly running to do the next thing or answer the next digital ping? Time to stop!
Time to practice Interruption. The art of stopping in your tracks and recognizing when you are heading for a catastrophic moment. Change direction, do it differently. Go a different way, read different stuff, say different things.
How can you do this? how can you positively interrupt yourself, change a scenario?
Begin by going home a different way tonight, have another alternative conversation to the one you were going to have. Make it about the thing that you want talk about. Find the people who will listen to you. If they won’t then INTERRUPT THEM! Haven’t got an invite to their meeting? Then just turn up, set up your presentation, tell the media. They will INTERRUPT you but other people will start to listen to you. Society will judge you but that's good. Ask yourself some questions at the critical moment. Just that moment that you were going to do the exact same thing that you always do. That moment that you normally give in to convention, STOP.
On your way home? Stop at a different cafĂ©, read a different newspaper or book. Make sure you consciously do different things every day. Listen to someone else’s news. Or watch a random TED talk. Not one about stuff you know about. Go see a band or play you’ve never heard of. Write a different soap opera, invent your own plot and ending. Learn a new skill or piece of music, or a poem or a song.
It’s about being present, in the moment. There’s a lot of chatter about mindfulness at the moment but that’s a bit polite and nice. No! Interruption is where it’s at! I’m not talking about rude interruption like Kanye West on Taylor Swift. Instead, take note of Martin Luther King, or Ghandi no one could ignore them could they? King had no platform, Ghandi had no platform. They interrupted the status quo by creating their own.
Remember punk? When they couldn't get heard they didn't carry on courting the same old dinosaur record companies they made their own! Music for example Young Fathers, the maker revolution, crowd funding, Bitcoin. They are all examples of interrupted ideas that challenge the obvious, the mainstream. They will be the new economy that takes over when the old one is asleep. Kodak caught napping by digital cameras. Record companies rendered obsolete by streaming music. What next? what will you contribute?
The key is to DO SOMETHING DIFFERENT – INTERRUPT YOURSELF –do these things and You will find that you start to think differently.
Then you will find the power to INTERRUPT their story if you aren't happy with it. When you get to the door of people who don’t want to listen to you, don’t fight them. DON’T GO IN. In the film Jaws the shark ate people because they went on a long flight to the beach where the sharks were.
Hacktivism activism, action is the key to change. You can change everything. Yes it's scary, setting out in a new direction, saying a big no to the norm. But it will change your life! Taking that first powerful step is awesome. I remember marching against the war in Iraq looking around me at all those people and feeling at the same time proud and scared. Exhilarating feelings.
Interrupting, avoiding habitual patterns, might well be the key to avoiding technology that targets you for advertising. After all you'd want to hear new music for the first time that is like nothing you ever heard before. Not just music based on recommendation from Amazon or some other monolith.
Basically go to a different space, or place to work. Or open an alternative set of doors, behind which you will find a set of people who are ready and willing to listen to you. In the book 'Roots for Radicals', Edward Chambers describes how Saul Alinsky founded the Industrial Arts Foundation. And then reformed the Bronx. They did it by talking to people for 30 minutes. Then only worked with people who would listen to them.
Ask yourself the question, “why do I need anyone’s permission to do this?”. I ran a session at a conference last year on ‘permission’. The need for people, grown adults to have permission to act on their ideas amazed me. Their fear of acting without permission staggered me. The reaction of ‘leaders’ to requests from their people to do something differently left me stunned. It was so negative!
Start today interrupt yourself, you don't need permission. Break those old long running habits now. No longer stand on the edge of the crowd looking in. Form your own crowd, your circle that want things that you want. If that circle outgrows its usefulness start another one. Vote with your feet, don't stay and be bored by people who aren't worth listening to.
There is something very scary about doing new and different things. But when you find the power to do them they become very exhilarating. Be your own leader not a follower. Find that power and you will never let it go.
Labels:
boredom,
following,
habits,
health,
interrupt,
interrupting,
patterns,
Psychology
Friday, 12 June 2015
Digital Exeter made me think! Laura Rose Guest Blog
Digital Exeter Makes
you think!
Last Thursday week the brilliant Laura Rose and I went along to
the fledgling Digital Exeter meeting. The meeting was well attended and all the
speakers were fun and thought provoking. Laura views such events as a sand pit
for learning and applying tactics and she has kindly shared her thoughts below.
My focus is always on the development and social science
aspects of meet ups and what will happen next – there’s a separate blog coming
on that one.
Laura Rose - What I
learnt at Digital Exeter
From the RAMM museum presentation I learnt that you've got
to really segment your audiences and have clear objectives about what you want
to achieve with them from the very start. It was unclear whether encouraging
footfall to see the physical museum collection or getting people to engage with
the museum about their archive collection were RAMM's primary objectives. You
could see the danger of trying to target too many audiences with the same
homepage and structure.
From copy dojo
I'd learnt about
clever things you can do when copywriting to engage your audience from using
calls to active language. But I questioned the notion of 'social proof' and the
evidence behind it. I think there is a real difference between a company saying
"I have millions of users" and somebody who I socially identify with,
like a friend, recommending a company or brand as an intermediary or brand
advocate.
From Jasper at
Borders
I learnt about the
changing world of in digital app development and just how many are dead to
users after the initial download. We discussed the difference between
generating content for an app, or any other digital platform, and using apps
and digital platforms for distributing messages about that content, and the
clash of that this can create between editorial and advertising teams within
companies that have an app of their own.
What I will do
I'll consider tailored landing pages on WordPress websites
to target a specific audience and repurposed content on the website for that
audience and focus on their user needs.
I will also think carefully about the role that apps and
other digital platforms play within whole digital strategy to keep users
re-engaging with our app or organisation.
I'll also be keeping an eye out for developments in push
notifications to see whether we can make them smarter to target our audiences
at the times they want information from us not when we want to give it
out!
Thanks Laura!
Next time I'll be talking about forming communities, what the recipe is and why you can't force form one. Cheers,Joe
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